Terry Lyons is not a sports agent, but he can be a HUGE asset to a sports agent and to an athlete breaking into professional sports. He can help shape an athlete’s image from the very first minute of his/her career.
Lyons helped the NBA build its reputation as a global marketing leader. He worked with each and every rookie, first-year player, both the rank & file and the big stars. Lyons was one of the architects of the NBA’s Rookie Orientation program back in the late ‘80s, which included his Executive Producer role and 1992 Telly Award nomination for the NBA’s first Media Relations video training tape.
If you are looking to market a product or a player in Australia, Asia, Europe or Latin America, Lyons can save you time and money while helping you gain more exposure and achieve better results. Lyons has established relationships with international media, print and electronic movers and shakers who can provide millions of impressions to sports fans around the globe.
If it’s media training and advice you seek, Lyons has helped guide the very best in the business and takes a one-on-one, hands-on approach to working with the athlete. He recommends a multiple-session, long-term approach to maximize results and build relationships, believing that there is no other way to accomplish these goals.
