Began internship at NBA
Graduated St. John’s University
Began NBA career as Public Relations Asst.
Hired by NBA’s David Stern, then league Exec VP
First game, Boston Garden, Celtics vs. Sixers
Worked first NBA Draft, Grand Hyatt NYC
Worked first NBA All-Star Game, NJ
NBA games televised in two countries, Italy and Spain
Began streak of 135 consecutive NBA Finals Games, Phila vs LA Lakers.
Named Columnist for NBA Today Magazine
NBA stages its first NBA All-Star Weekend, Denver
Stern Named NBA Commissioner
Worked NBA vs USA Basketball Olympic trials
Staged NBA’s first Draft Lottery, New York
Organized PR for NBA China Friendship Tour
Coordinated NBA’s “Don’t Foul Out” PSA anti-drug campaign
Named Photo Editor, Hoop Magazine
Created and organized NBA Photos
Organized PR for first player suspension under guidelines of NBA’s Anti-Drug Agreement
Hosted Soviet National team in Atlanta and LA
Worked first McDonald’s Open, Milwaukee
USSR National Team, AC Milan compete in NBA’s first international event
Accompanied Atlanta Hawks on three-city tour of former Soviet Union
Staged McDonald’s Open in Madrid; Boston Celtics play in Europe for first time
Worked NBA vs. USA Basketball Olympic trials
Organized PR for 1988 NBA Collective Bargaining Agreement
Promoted to NBA Director of Media Relations
Staged McDonald’s Open in Rome
Staged McDonald’s Open in Barcelona
Organized NBA All-Star Weekend, Miami
Staged NBA Draft at Madison Square Garden
Organized NBA All-Star Weekend, Charlotte
Staged McDonald’s Open in Paris with Magic Johnson and LA Lakers
Staged “Dream Team’s” debut at Tournament of the Americas, Portland
Worked 1992 Barcelona Olympic Games, men’s gold medal basketball
Organized NBA’s first NBA Draft outside of NYC, Portland
Staged 1992 NBA All-Star Weekend, Orlando with Earvin “Magic” Johnson center stage after HIV+ announcement
Executive Produced NBA Media Relations Instructional video, nominated for “Telly Award”
NBA began season with 21 international players on rosters
Promoted to NBA Vice President, International PR
Staged NBA Mexico Game, Mexico City DF
Staged McDonald’s Open in Munich, Germany
Staged NBA London Games, Atlanta vs. Orlando at Wembley Arena
Organized PR departments at NBA offices in Asia, Australia and Europe
Staged sold-out NBA Draft at Palace of Auburn Hills, Michigan
Organized and promoted1994 FIBA World Championship of Basketball, Toronto, Canada
Staged NBA Japan Games, Yokohama
Staged four-team NBA Mexico Challenge, Mexico City DF
Organized McDonald’s Championship, London
Organized PR department at NBA Latin America office
Assisted with creation and publicized launch of nba.com and nba.com/global
Worked as member of the USOC press delegation at 1996 Olympic Games, Atlanta
USA Basketball wins gold medals for Men's and Women's teams
Organized NBA Japan Games, Tokyo Dome
Staged McDonald’s Championship, Paris with Michael Jordan and Chicago Bulls center stage in Europe for only time
Assisted with NBA at 50 celebration
Assisted with launch of WNBA
Worked 1998 FIBA World Championship, Greece
Assisted in crisis management and strategic planning, as NBA experienced first-ever work stoppage
Organized NBA Japan Games, Tokyo Dome
Worked Tournament of the Americas, San Juan
Worked Sydney Olympic Games, men’s and women’s gold medal basketball
Organized PR for NBA D-League Ambassadors tour to Asia
Staged USA vs Japan, Saitama Super Arena, Japan
Inaugural Basketball without Borders event, Treviso
Worked USA Basketball Goodwill Games, Brisbane, Australia
Publicized Yao Ming’s entrance into the NBA
Staged first USA vs. China exhibition game at Oakland
Worked and publicized FIBA World Championship, Indianapolis
Staged NBA Japan Games, Saitama Super Arena, Japan
Staged NBA Puerto Rico Game, San Juan
Worked Basketball Tournament of the Americas, San Juan
Staged USA Challenge, Istanbul
Worked fourth consecutive Olympic Games, Athens
Men’s bronze medal, women’s gold medal basketball
Proud member, USOC Olympic press operation
Assisted with “Hoops for Troops” – USA Basketball campaign
Staged first NBA China Games, Shanghai and Beijing
Staged at China’s Olympic Training Center, Beijing
Organized first NBA Basketball without Borders-Asia
Basketball without Borders staged on four continents
Assisted USA Basketball with re-organization of US Senior National team program
Worked FIBA World Championship, Sapporo and Saitama, Japan, men’s bronze medal basketball
Organized NBA Europe Live, simultaneous events in Barcelona, Paris, Rome, Moscow and four-team tournament in Cologne.
Organized first NBA Mexico Game, Monterrey, Mexico
NBA televised in 215 countries and territories worldwide
NBA opens season with 85 international players on rosters
Announced April 18, 2007 – Lyons to leave NBA after 26 years
Worked 26th NBA All-Star Game, Las Vegas
Worked 137th NBA Finals game, Cleveland
Worked 27th NBA Draft, Madison Square Garden
Worked USA State Farm Challenge & FIBA Americas Tournament, Las Vegas
Created Terry Lyons Sports Marketing LLC
Joined Elevate Communications of Boston as Sr VP, Managing Director
Worked on publicity efforts for Covert, My Years Infiltrating the Mob, the Bob Delaney story
Opened "Johnnie's on the Side" in Boston
Named winner of the NBA's Splaver-McHugh "Tribute to Excellence" award/
Directed communications and press operations for the Naismith Memorial Basketball Hall of Fame Class of '09 Enshrinement Ceremonies
Joined Ace Marketing & Promotions as consutant
Directed communications efforts for TheUltimateFan.com
Created and launched DigitalSportsDesk.com; clients include Basketball 24/7.com (UK); Revista Ufficiale NBA (Italy)
Stepped down from Elevate Communications to concentrate on Terry Lyons Sports Marketing LLC on full-time basis
Worked on publicity efforts and strategic planning for Covert, My Years Infiltrating the Mob, including both the book and its motion picture option
