Beginning with the Barcelona Olympic Games in 1992, Terry Lyons became a part of the Olympics movement. As a number of people have stated, “Lyons has the Olympic gene.”
Advance planning and working together with the various constituents of the Olympic Games is the key, whether it be the USOC or the national governing bodies of sports worldwide. Lyons can bring your marketing efforts together and maximize your rights fee.
Lyons has first-hand experience at the 1992, 1996 (Atlanta), 2000 (Sydney) and 2004 (Athens) Games and worked together with USA Basketball (then ABA-USA) to prepare the USA senior national team for the 1984 (LA) and 1988 (Seoul) Olympics.
He can help your company in sports marketing and branding, or he can help your athlete prepare for the biggest event in his/her career. If it is a post-Olympic tour or marketing plan that you are developing, Lyons can provide insight to get the results you desire.
