"Terry Lyons. The former NBA VP of international communications has landed with Elevate Communications in Boston as senior VP and managing director. Frankly, I understand very little about the nuances of brand-building and sports marketing, but I know Terry will be very good at it."
"Congratulations on your career with the NBA, the newfound world of ‘consultant-ville,’ or however you wish to put it. While you will always be acknowledged for your many contributions to the NBA, media, international relations and other resume-worthy accomplishments, your legacy with me will always remain with the timely delivery of Famous Dave’s ribs at the 2002 World Championship of Basketball. For that, I am forever indebted."
“Terry Lyons is the only person I know with both Tony Blair and Yao Ming on his speed dial.”
"A quick note to wish you the best as you begin the next phase of your life and career. The magnitude in which the NBA has changed - for the better - since your arrival 26 years ago is simply mind-boggling, not to mention a credit to you. Your impact was felt in all aspects of the business and in all parts of the world. The NBA's loss will be someone else's significant gain."
“The NBA has a DNA and Terry Lyons is a part of that DNA.”
“Terry is one of my favorite people and he did a great job. He had one of the tougher jobs, dealing with a lot of disparate personalities over the years and he was always there, always someone you could depend upon and he just did a great job.”
"Twenty six years. That's a lot of players, fans, locker rooms, requests, credentials and problem solving on the fly. When I first started doing the NBA in the 80s, I will never forget how much help you were to me. You embraced a young newcomer and for the next 10 years you were always there for us. Forget that I always needed another credential. Forget that I always needed Dr. J, Kareem, Magic, Larry, Jordan or McHale. You always got the job done for us at CBS and in doing so, you did a tremendous service to the fans. There wasn't a problem you couldn't solve. You deserve a little rest..a short get-a-way and time to reflect on an incredible and fulfilling career."
"Writers can try all they want to define periods in the NBA by great players (the "Jordan Era" or the "Magic/Bird Era"), and it certainly makes for easy historical reference, but for some of us the league is just better defined by the "McIntyre/Lyons Era." As great an impact as Jordan, Magic, Bird have had on the league, your impact, while more subtle, has helped define the right way to do things for so many PR people in, and also out of the league."